Knorr – Know your flavour personality
What’s delicious for you?
Last week I was approached by Knorr, they asked me to complete my flavour profile and share the results with you. My initial thoughts were, is this going to be a long survey with a ton of questions? Fortunately, the Knorr flavour profile is a quick and easy questionnaire with only 12 questions (Just a side note, the food pictures will make you drool). Each question is accompanied by 4 pictures, you choose the picture that best describes your answer.
You may be thinking what is the main objective of this flavour profile and why should I complete it?
Research by Knorr reveals your answer could expose a lot more about you than you might imagine and that flavour compatibility impacts our relationships. Eight out of ten people said they are more attracted to people who share their flavour preferences. A third even said they found someone ordering a dish they disliked a turn-off, though one in five is wise to this and admits to choosing a meal they didn’t like just to impress a date.
I was so curious to discover my flavour profile and immediately logged onto the Knorr flavour profile. I completed the Knorr – Know your flavour personality test which took less than 3 minutes. After completing the test, I waited for my results in anticipation. Turns out, I am a Gracious Grazer.
“It’s all about fresh, green flavours for you. Cool, sliced cucumber, vibrant and freshly torn coriander, and homemade guacamole, light and herby flavours are what makes your mouth water. Lucky you because your love of salads is the perfect recipe for being good.”
The results are absolutely 100% correct! I love fresh green flavours and salads; I could easily give up meat and live on guacamole, pineapple, coriander and chickpeas.
“Is flavour preference the first question we should be asking when going on a date? New global research by Knorr suggests so, with 78% of people claiming to be more attracted to people who enjoy the same food flavours as them. Shockingly, the research, which spoke to 12,000 people in 12 countries, reveals that 1 in 3 of us would end a relationship with someone whose taste-buds didn’t match our own. In South Africa the research results were as surprising with 78% of respondents saying they would give up social media over their favourite flavour.”
Greg Tucker, Flavour Expert and Psychologist says: “Having studied the behavioural patterns behind food consumption for over 30 years, this research by Knorr validates something I have long suspected, that food and flavours are a window to our character, our flavour preferences offer a vital insight into our personality. So it is no wonder that when pairing up, we seek soul-mates who are also eat-mates, who like the same food and flavours that we do. Knorr has shed light on something we do subconsciously, just like selecting food from a menu, we select partners with a similar list of the characteristics that are important to us. Now it is clear that we make these gut decisions on compatibility using our taste buds as well as our hearts.”
Discover your flavour profile here: http://myflavor.knorr.com/en-ZA/profiler/
Let me know what your results are in the comments section below and you can share your results on social media using the hashtag: #loveatfirsttaste
You can view the social experiment short clip on YouTube: Knorr – Know your flavour personality
*** This is a sponsored blog post ***