About 3 weeks ago, I was browsing through an account on Instagram, and came across #theimperfectboss campaign. I searched the hashtag and saw all these images of creative entrepreneurs (women) posting confessions of their insecurities online. I browsed, liked and commented on quite a few pictures, because I could not believe how courageous and brave these women were. Putting their confessions out there in a world that encourages this unrealistic notion of perfection and in a world that can be harsh and judgmental.
These women are successful creatives whom I admire and follow. #TheImperfectBoss campaign is simply to break perfection on social media, encourage vulnerability and connect us with one another.
Perfection is overrated. As creatives/business owners/bloggers we are always wanting to look professional but our audience needs to see our real human side too.
The Internet can be one crazy curated performance. We have all known the standard of perfection that it preaches. Lets pull back the curtains and post confessions of what it really means to be a creative boss online. Dirty secrets and all.
I was fortunate to interview Ashley Beaudin from Fire and Wind Co. to find out more about this campaign.
Why did you start #imperfectboss campaign?
I started #theimperfectboss campaign because of the perfection that really does exist on social media. It can be so difficult at times not to compare our real-life to these perfect and staged moments. And I wanted to prove that we are all imperfect women running imperfect businesses. And that is actually our power.
What is the aim of this campaign?
The mission of the campaign is simply to break perfection encourage vulnerability and connect us with one another. We post confessions of our dirty secrets of what it really looks like to be a woman in business.
Why is it important for us to show realness as opposed perfection on social media?
The more we show our real over perfection, the more connection we create with people. We don’t connect with perfect, we connect with human. And it sets us free to be like, “this is who I am and it is good.”
I am in awe of the stories these amazing women have shared. Are you blown away by the campaign?
The campaign was so amazing! I am inspired by women who brought their confessions with such heart and courage.
Will the campaign turn into a movement?
I hope so! Right now, I have the hashtag set up on my website where people can join the movement and receive a download of prompts to use on Instagram!
What are the future plans for #theimperfectboss?
We will be a huge annual event, but welcome people to post throughout the year as well! We are so much better together.
Lets continue being our authentic self’s.
What are your confessions? Post them in the comment section below.
Love and light,