#TheImperfectBoss Campaign

Hello lovelies

About 3 weeks ago, I was browsing through an account on Instagram, and came across #theimperfectboss campaign. I searched the hashtag and saw all these images of creative entrepreneurs (women) posting confessions of their insecurities online. I browsed, liked and commented on quite a few pictures, because I could not believe how courageous and brave these women were. Putting their confessions out there in a world that encourages this unrealistic notion of perfection and in a world that can be harsh and judgmental.

These women are successful creatives whom I admire and follow. #TheImperfectBoss campaign is simply to break perfection on social media, encourage vulnerability and connect us with one another.



#ImperfectBoss 4


Perfection is overrated. As creatives/business owners/bloggers we are always wanting to look professional but our audience needs to see our real human side too.

The Internet can be one crazy curated performance. We have all known the standard of perfection that it preaches. Lets pull back the curtains and post confessions of what it really means to be a creative boss online. Dirty secrets and all.

I was fortunate to interview Ashley Beaudin from  Fire and Wind Co. to find out more about this campaign.

Why did you start #imperfectboss campaign?

I started #theimperfectboss campaign because of the perfection that really does exist on social media. It can be so difficult at times not to compare our real-life to these perfect and staged moments. And I wanted to prove that we are all imperfect women running imperfect businesses. And that is actually our power.

What is the aim of this campaign?

The mission of the campaign is simply to break perfection encourage vulnerability and connect us with one another. We post confessions of our dirty secrets of what it really looks like to be a woman in business.

Why is it important for us to show realness as opposed perfection on social media?

The more we show our real over perfection, the more connection we create with people. We don’t connect with perfect, we connect with human. And it sets us free to be like, “this is who I am and it is good.”

I am in awe of the stories these amazing women have shared. Are you blown away by the campaign?

The campaign was so amazing! I am inspired by women who brought their confessions with such heart and courage.

Will the campaign turn into a movement?

I hope so! Right now, I have the hashtag set up on my website where people can join the movement and receive a download of prompts to use on Instagram!

What are the future plans for #theimperfectboss?

We will be a huge annual event, but welcome people to post throughout the year as well! We are so much better together.

Lets continue being our authentic self’s.

What are your confessions?  Post them in the comment section below.

You can stalk me on Instagram here and here.

Love and light,



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14 Discussion to this post

  1. Lalannie Knoll says:

    I always wonder whether I leave a good impression and whether I add value to people.

    • The Authentic Girl says:

      Lalannie, I’ve worked with you and I know you are definitely adding value, light and love wherever you go! 🙂

  2. Celeste says:

    Megan, thank you so much for this real blog post.

    My weakness is that I suffer from imposter syndrome. I feel like a fraud and constantly think someone is going to expose my apparent lack of knowledge and expertise in the graduate development space. Off course, this couldn’t be further from the truth as I consume so much information about the topic because I am so passionate about it and because a huge part of my business is offering this service to businesses.

    I am currently reading the book “Playing Big” by Tara Mohr and I’ve come to realise that it’s my inner victim / inner critic surfacing whenever I feel that. And so I am learning to accept that part of me and more importantly, embrace my inner mentor and put her (inner mentor) behind the wheel of my car. The wheel and car are symbols for the journey of my life.

  3. The Authentic Girl says:

    Thank you Celeste, we all about authenticity here 🙂

    I think you are doing great work in your field, and definitely filling the gap in the graduate/millennial industry!

    Thank you for the recommendation on the book “Playing Big”, I need to read it so I can learn how to put my inner mentor behind the wheels of life too.

  4. Keeleu says:

    Thank you so much for sharing. We feel so alone when our fears set in, but so many of us feel the same. I often feel I’m not good enough, who I am to do this, why would people listen to me. I’m learning to recognise this is my ego trying to keep my safe, and am pushing through anyway. Thank you again.

    • The Authentic Girl says:

      Hello Keeleu, I am sure there are many of us who go through these daily struggles but we are too scared to speak about it. There is so much power when we allow ourselves to be vulnerable and authentic.

      I agree, it may be your ego, I too, wonder whether I am doing a good job or whether I am doing enough. But at the end of the day, I would never have come this far if I had stayed in my comfort zone. We push on hun!

      Well done to you, you doing an AMAZING job.

  5. Kelly says:

    Being honest and vulnerable is one of the scariest things about writing but I have this theory that you’re safer the more honest you go – because that’s when people start to see themselves. It’s just a hard thing to remember when you’re pressing the ‘post’ button. My confession is I wonder if anything I’m producing is adding value or if it’s just wasting people’s time! (And also that I don’t know about that apostrophe in the word ‘people’s’!)

    • The Authentic Girl says:

      Hi Kelly. You are absolutely right, how amazing it is when we read an article we can fully relate to? It makes us feel that we are not alone. You are adding so much value to the world lady! Keeping pushing on.

  6. Faith says:

    Raw and real, that’s what people what to read/see. You can look perfect on social media, but let’s face it we all have bad days. Hard days, really really hard days. It’s okay to let people see our imperfections, that’s what builds us and gives a way to encourage others.

    Love this post and campaign!


    • The Authentic Girl says:

      Thank you so much Faith. I agree, people want to see real and raw articles/pictures as this is what makes us human. And we can connect on a deeper level.

  7. Michaela says:

    Wow! This is really powerful. I make an effort with my blog to be more vulnerable so that people can see that I understand them. I get it. I’m not perfect or without struggle. We’re in this together!

  8. The Authentic Girl says:

    We are in this together Michaela! This is a powerful campaign and I am so happy its turning into a movement 🙂

  9. Kat says:

    Wow! This is so inspiring! I often feel like I’m not good enough to make it in my dream to run my own business because I see others doing it, and being completely awesome, and feel so insecure. It’s so great to encourage ‘real’ and break down some walls.

  10. The Authentic Girl says:

    Thank you so much Kat!

    You are enough, and your dreams are valid. Follow your dreams hunny, work hard and be consistent, those are some of the keys elements in being successful.

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